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How To Choose The Right Domain Name For Your Business

The choice of the right domain for your business is all about branding. Branding right is definitely one of the most difficult tasks a new business is called to deal with. The brand is the face of the business to the world, the way it presents itself to its customers. The right brand is able to create recognition and showcase the true character and the soul of a company.

A brand is based on a few things – a name to start, then a logo, sometimes a symbol, certainly the colors, the tones, maybe a tagline. All these factors must be used consistently and efficiently across all of the different communication channels – communication channels that ever evolve, expand and multiply, generating always new branding challenges. The company message must be delivered with efficacy in various media types like videos, images or audios and on different screen sizes and new virtual environments.

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